Wiener Lerntafel

WIENER LERNTAFEL – platform for free learning support
A platform created by citizens for citizens

There are about 227 thousand pupils in Vienna’s schools, of whom more than 110 thousand children and juveniles do not have German as mother language. Almost half of these live in socially disadvantaged families who need the help of WIENER LERNTAFEL. In their charity work, they have started to create an infrastructure which enables them to provide children from socially disadvantaged families not only with free tuition, but also with space, time and a constructive learning environment. WIENER LERNTAFEL already has programs and support models that well exceed the time and human resources of equivalent state institutions. They offer primarily individual tuition, integration advice and support for schoolchildren who feel uncomfortable in their current school situation. The centers in Simmering and Kagran are open 6 days a week, supporting self-driven learning initiative in pupils with problems at school. The WIENER LERNTAFEL functions simply, sustainably and efficiently. With an annual budget of 300 thousand Euros they are able to support more than 520 children, every month. Their approx. 220 voluntary tutors make a valuable contribution, helping the children of families with a low education profile to reach the education standards required for positive future development.
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For the poster competition we took this provocative question as a starting point because the biggest problem in this area is revealed in the answers: accusations. Some say that the problem lies in the families’ social backgrounds, some say that teachers and the education system are the problem, whereas teachers say that it’s the fault of politicians that not enough money is made available to integrate these underprivileged children into the normal school system.
All images, Copyright WIENER LERNTAFEL 2014
We wanted to focus on the issue of blame, and introduced the slogan “if they are being neglected” (“…, wenn man sie lässt”) in order to draw attention away from the unproductive cycle of accusation and instead to focus on the children, their ambitions, dreams and potential.
After winning this competition we worked together with the Lerntafel’s board of directors to raise money for the year 2014 and to develop sustainable strategies and sponsoring models that could be used to provide long-term financial security for the project. Our task was to create a strategy for presenting the institution to the public without straying into the realm of indictment or politics. The finished campaign includes several adverts, an Avaaz campaign, newspaper articles, brochures and radio interviews.

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